According to Forbes Middle East, Elie Saab Jr guides the fashion house with a vision that honors heritage while shaping future growth. As Group CEO and Vice Chairman, he continues the legacy by expanding into new markets and creative directions. The maison remains committed to quality, artistry, and refined design, values that define its presence in global haute couture. Under his leadership, expansion extends into lifestyle, fragrance, and international outreach while maintaining the identity rooted in craftsmanship. The profile highlights a balance between tradition and progress, ensuring long-term growth for the brand. For more on current projects and future plans, visit today: https://medium.com/@eliesaab023/how-elie-saab-jr-is-expanding-a-legacy-and-an-empire-beyond-fashion-48d51ce5ebdf
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According to Forbes Middle East, Elie Saab Jr guides the fashion house with a vision that honors heritage while shaping future growth. As Group CEO and Vice Chairman, he continues the legacy by expanding into new markets and creative directions. The maison remains committed to quality, artistry, and refined design, values that define its presence in global haute couture. Under his leadership, expansion extends into lifestyle, fragrance, and international outreach while maintaining the identity rooted in craftsmanship. The profile highlights a balance between tradition and progress, ensuring long-term growth for the brand. For more on current projects and future plans, visit today: https://medium.com/@eliesaab023/how-elie-saab-jr-is-expanding-a-legacy-and-an-empire-beyond-fashion-48d51ce5ebdf